Brand Awareness: Sponsored content in Forbes and CIO

Challenge: Once a unicorn in the Hadoop days of tech, Cloudera was struggling with the perception of being outdated and less relevant.

Solution: I orchestrated the content strategy for sponsored content across media publications to reach our target audience: Primarily data and IT leaders, as well as data practitioners. After vetting several options, the team and I selected Forbes and CIO.com as partners in this effort.

Results: Both programs exceeded expectations, accumulating more than 12M impressions - 20% over the guarantee, and gaining traction with key accounts.

Key collaborators: Digital, Paid Media, Demand Generation, Product Marketing.